Visitors paid $10 to dress up, take pictures, and create videos.
Recognizing the growing ‘purchase, Instagram, return’ trend the More Dash pop-ups were set up as content creation studios with stock from their wholesale showrooms. The model is the culmination of the learnings of two fashion entrepreneurs who spearheaded Mercedes Benz Fashion Week in Kyiv, Ukraine, propelling emerging fashion designers from around the globe into international boutiques via their B2B wholesale fashion showroom, More Dash. Viewing the current fashion industry challenges within the context of shifting consumer desires and online behaviors, two fashion entrepreneurs are devising an entirely new business model for fashion consumption, with no physical outputs. While such global brands adapt, other fashion industry visionaries are reinventing. To continue to trade in the face of these challenges, fashion brands have adopted digital methods of prototyping, thereby reducing waste and lead times and streamlining physical production post-lockdown. The fashion industry is going through a somewhat painful transition from analog to digital, induced by the coronavirus pandemic and the relentless rise in global temperatures, triggering climate change an increasing pressure on the industry to become more sustainable. Daria Shapovalova wears Paskal Digital Dress 'at' Burning Man Dress-X